Archive for the ‘Media’ Category

Expect the unexpected in retail


We already told you about LA’s retail anorexia. Well, our friends over at TheCoolHunter said that it’s going to innovation and creativity to drive customers into stores and keep them there.

According to them, “economic doom and gloom does have an upside. It has laid the foundations for a fertile new landscape of creativity and innovation. When the market gets tough brands have to work harder to keep their customers, they have to find more creative ways to engage them. Innovation becomes a must in the design process. It’s a case of innovate or risk a likely death. Which is why we predict a rebirth of creativity across product design, marketing and retail design. This new era isn’t about big dollars, it’s about big ideas and originality. Expect the unexpected.”


We like what we’re seeing! I think this is definitely part of the new wave of shopping experiences.

Images via CoolHunter

Don’t Sho-cha Your Choca

Hi Pretties, it’s that time again and we’ve scoured the internet to bring you a site that’s making us laugh. It’s called Daddy Likey created by Winona who shares with us her fashion insights with comedic twists.


We are all about her series “Don’t Show-cha Your Chocha” which showcases dresses that are missing a few inches leaving little to the imagination. More great reads include “I talk about junior high a lot” and “fashion mad libs.”

2008 in Post-its!

This is a YouTube video you’ll actually want to watch. Popwaffle! collected many of the memorable and funny moments from ’08. We promise you’ll laugh and reminisce on all the trends you may or may not have caught onto.

Thank you Popwaffle!

Obama’s LA college pics


While attending LA’s Occidental College, Obama showed off his modeling skills when posing for Lisa Jack’s portfolio. The pics are in classic black and white and were taken while Obama was a freshman in 1980.

They are displayed on TIME’s website.

Sorry, no shirtless ones this time though.

The 64 greatest things about LA

Since its the end of 2008, it’s time to look back at the year and remember all the greatness of our city and how it will be carrying on into 2009. We suggest you check out Los Angeles Magazine’s LA – Z guide.

Read through it to reminisce on your favorite places or to discover a few new ones.

LA Mag mentions such greats as:

The Arclight
Amoeba
MOCA
The Ivy
Capitol Records Building
In – N – Out
The Hills (actual hills, not the show)
Trader Joes
Getty Center
Magic Castle

…read the article to remember why all the awesome places around us are LA Pretty!

When fashion falls down

Remember that infamous kiss between Madonna and Britney? Remember what they were wearing?

Well, it was Louis Verdad. He came out of the fashion closet and into our eyes at an ’03 GenArt show. With his Mexican American heritage Verdad puts unique touches on classic Hollywood elegance.

There’s an amazing in depth article with him in this month’s Los Angeles Magazine written by Laurie Pike. Verdad holds nothing back as he talks about being on top to filing for bankruptcy. His fatal flaw in the glamor game was not paying attention to the business side of the industry. A designer’s job is to create and be innovative not worry about late deliveries. Which, duh – if you’re late with Saks and Nordstrom’s obviously they’ll drop you!

Greatness always has a savvy shadow, I love that Pike added this in:

“The name Yves Saint Laurent is synonymous with that of Pierre Berge, the French couturier’s onetime lover and lifelong business partner. Marc Jacobs counts on Robert Duffy to crunch numbers and haul him into rehab. When Tom Ford left Gucci, he took with him Domenico De Sole, who was just as instrumental in turning around that company’s fortunes.”

As a FIDM grad it’s sad to see the mistakes made. Even more tragic is that Verdad doesn’t even have rights to his website or his name.

Well, what do you do when you fall down? Get right back up again!