Previously the only thing I liked about LOFT (formerly Ann Taylor Loft) was their petite sizes. But now they’ve revamped their image and the brand is looking tres chic. In celebration of their re-launch a soiree was held up in penthouse at the Chateau Marmont for  Los Angeles’ stylish elite and with appearances by a few young starlettes. Spotted in the crowd supporting LOFT were Kristin Bell, Jessica Stroup (90210), Brittany Snow, and Emmanuelle Chriqui – all sporting something LOFT-y.

Models dressed in the brand were casually placed throughout the suite so guests could admire the different looks. Favorite pieces? Hard to choose, but the faux fur vest got the most praise from guests.

shop LOFT Style Studio online

If you’re pinching your purse strings, but want some quality goods, then this is the event to attend. Purchase affordable clothes and support a good cause.

bobi SAMPLE SALE FOR A CAUSE

WHAT:

Kara Lusardi, designer of bobi Clothing, invites you to shop for a cause – all bobi samples will retail for $20 or $25

100% of proceeds from this event will be donated to Keep a Child Alive

Guests will enjoy complimentary cocktails, bobi gift for the first 100ppl, and a $1 raffle will be offered

WHO:

Kara Lusardi will be joined by Sophie Monk and other celebrities TBA

Music by DJ Josh Madden with a special set by Claudine De Sola

WHERE:

REVOLVE CLOTHING – 8452 Melrose Avenue

(Melrose Ave and La Cienega)

http://bobiusa.com

http://revolveclothing.com

http://keepachildalive.org

In honor of the 2010 FIFA World Cup, that’s taking soccer and alcohol enthusiasts by storm, Havaianas has introduced a Limited Edition 2010 Team Sandals Collection. The launch of these fun new flippies was celebrated with a party (of course) at Barney’s New York (the one in NY, not LA). Celebs who made an appearance at the event include: Penn Badgley (Gossip Girl), Fernanda Motta (Supermodel), and Simon Doonan.

There will be 17 teams available in the Havaianas 2010 collection shown below and available for men, women and kids at Barneys NY and  www.us.havaianas.com, retailing for $24.

Kylie Minogue is the new brand ambassador for luxury jewelry line, TOUS.  The announcement was made this week and celebrated with a party (the only way to celebrate things) in her honor.  She attended the soiree in a chic BODYAMR gown. BODYAMR’s luxury dress collection is avant-garde and seductive, yet exceptionally-fitted, making them ideal for evenings on the red carpet.

TOUS BODYAMR

Catch me and other local Los Angeles fashion bloggers and the tech-fashion community at Fashion Camp. This is a great (and affordable) way to stay on the pulse of what’s hot in the ever-changing tech-fashion industry.

For all the informatoin visit: www.la.fashioncamp.org

Combine fashion uncertainty with technology and voila! – iPhone apps for the everyday lady with style on the brain.

Check out my review of the top fashionable iPhone apps over at the Examiner.

Fashion Dilemma? There’s an app for that! (Part 1)

There’s an App for that! (Part 2)