Previously the only thing I liked about LOFT (formerly Ann Taylor Loft) was their petite sizes. But now they’ve revamped their image and the brand is looking tres chic. In celebration of their re-launch a soiree was held up in penthouse at the Chateau Marmont forĀ Los Angeles’ stylish elite and with appearances by a few young starlettes. Spotted in the crowd supporting LOFT were Kristin Bell, Jessica Stroup (90210), Brittany Snow, and Emmanuelle Chriqui – all sporting something LOFT-y.
Models dressed in the brand were casually placed throughout the suite so guests could admire the different looks. Favorite pieces? Hard to choose, but the faux fur vest got the most praise from guests.














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